Zabludowicz Collection

Visitors can see something new and different

Embraces different mediums of space

Supports emerging artists

Not populist

Works closely with the artists

USP

Challenges

Lack of visitor analytics

FOOTFALL

Bootlegger Bars

Secret trails to the gallery

Loyalty card for visiting the hidden gems of London - the contemporary small institutions

QR Codes trail

Use social media - Instagram

Artist based app

A website for up-coming artists to post their works / portfolios so that collections can taken them on

POP-UP station

Use the VR facilities

Incentive to go - exclusive events & previews

Uber

Art signs - more of them

Zabludowicz Collection in New York & Finland

lcd display short clip advertising the gallery
- press button

connect with the artists - vr to see the creation of work - personal studio space

interview

artists is creating something at this time - pup-up notifications

advertises an app that advertises an app - notifications - to see I've art - organic being created

oppurtnities for anything to happen with art

with the app you have a trail - secret location - secret password - co-ordinates - clue hunt / event this time this place

advertising board outside the gallery - event - interactive engaging art

workshops/ observations

trafalgar square inside the zap collection

- discover new - artists
establish to artists are emerging
- connect with art
- social space

live studio space